Bachelor of Business Administration (Honours)

The Bachelor of Business Administration is a full-time three-year degree programme that focuses on producing professionals capability for applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business.

Students will be coached to develop creative and critical problem solving skills necessary to be effective business leaders and executives, who are fully aware of their social and ethical implications.

Learning at the Faculty of Business will be thorough, challenging and stimulating. Our aim is to nurture and develop students to become confident and articulate future leaders. An important feature of this business programme is the requirement of a final year project (FYP) and a professional (internship) attachment. These together will bring reflective and analytic learning experience to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Graduates of Raffles University Iskandar’s Bachelor of Business Administration will be highly employable, as they will have developed an in-depth understanding of the conceptual and practical aspects of doing business from both local and international perspectives.

ENTRY REQUIREMENT

• STPM: Full Pass in 2 subjects; Pass in Maths and English Subjects at SPM level
• A-Level: Full Pass in 2 subjects; Pass in Maths and English Subjects in O-level or its equivalent
• UEC: 5Bs; Pass in Maths and English subjects at SPM / UEC level
• Foundation / Matriculation: min. CGPA 2.00
• Diploma / Advance Diploma: min. CGPA 2.00
• Others: Any other equivalent qualification recognised by the Malaysia Government which will be considered on a case by case basis

ENGLISH REQUIREMENTS (MALAYSIAN STUDENT)

• IELTS: 5.0
• TOEFL Paper: 410- 413
• MUET: Band 3
• GCE O Level /1119: Grade C
• UEC: English B5

ENGLISH REQUIREMENTS (INTERNATIONAL STUDENT)

• IELTS: 5.0-5.5
• TOEFL Paper: 453
• TOEFL iBT: 46
• PTE: 42
• CAE: 160
• CPE: 180
• MUET: Band 4

YEAR 1

Semester 1
– Business Communication
– Marketing
– Business Statistics
– Fundamentals of Management

Semester 2
– Financial Accounting
– Business Information Technology
– Fundamentals of Finance
– Business Mathematics
– Creative Thinking / Bahasa Kebangsaan A

Semester 3
– Community Service
– Microeconomics
– Quantitative Methods
– Organisational Behaviour
– Business Law

YEAR 2

Semester 1
– Ethic Relations / Malaysian Studies 3
– Macroeconomics
– Leadership and Innovations
– Consumer Behaviour
– Marketing Management

Semester 2
– Islamic and Asian Civilisation / Malay Language Communications 2
– Malaysia Innovation
– Operations Management
– Strategic Management
– Research Methods

Semester 3
– Managerial Accounting
– Specialisation Module 1
– Specialisation Module 2
– Human Resource Management

YEAR 3

Semester 1
– Final Year Project 1
– Specialisation Module 3
– Specialisation Module 4
– Specialisation Module 5

Semester 2
– Ethics and Organisation
– Final Year Project II
– Specialisation Module 6
– Specialisation Module 7

Semester 3
– Professional Attachment

ELECTIVES

Specialisation – Management
– Lean Six Sigma Management
– Cross Cultural Communication
– Project Management
– IT Management
– Total Quality Management
– Strategic Decision Making
– Entrepreneurship and Small Business

Specialisation – Marketing
– Business-to-Business Marketing
– Service Marketing
– Retail Marketing
– Applied Market Research
– E-Marketing Strategy
– Personal Selling
-Sales and Management

Specialisation – Finance
– Finance Modelling
– Financial Instruments, Institutions and Markets
– International Finance
– Corporate Finance
– Investment Analysis
– Risk Management
– Financial Planning