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Master of Science in Digital Marketing
About
The Master of Science in Digital Marketing at APU equips students with advanced knowledge and practical skills to thrive in a digitally driven, AI-enhanced marketing world. The programme blends digital strategy, consumer behaviour, and data analytics with cutting-edge tools like AI and CRM platforms. Students engage with real-world projects and global marketing case studies, preparing them to lead innovative campaigns in both local and international markets.
The curriculum focuses on industry-relevant technologies, global business perspectives, and the evolving demands of the digital ecosystem. Graduates will be well-prepared to drive customer engagement, personalise experiences, and lead strategic decision-making in today’s fast-changing marketing landscape. Students also benefit from the APU-DMU Dual Degree, receiving certificates from both APU and De Montfort University, UK.
- Design and manage AI-powered digital campaigns across platforms
- Apply international marketing principles in diverse business settings
- Prepare for leadership roles in digital marketing, e-commerce, branding, or marketing strategy
- Receive two degree certificates and transcripts – one from APU, Malaysia and one from De Montfort University (DMU), UK
Key facts
| Qualification | Master's Degree |
| Study mode | Data not available |
| Duration | 1 year |
| Intakes | May, August, December |
| Total estimated cost (local) | $ 8,275 |
| Total estimated cost (foreign) | $ 9,025 |
Subjects
-
Marketing
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | $ 8,275 | $ 9,025 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | $ 8,275 | $ 9,025 |
| Estimated cost per year | $ 8,275 | $ 9,025 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 118 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 118 |
| Enrollment Fees | $ 190 |
Foreign students
| Description | Amount |
|---|---|
|
Application & Student Visa Fees
STAGE 1 (Payable upon acceptance of offer) RM 2,650 (approx. USD 620)* is payable when you have accepted the offer. This fee includes Visa Processing Fees by Education Malaysia Global Services (EMGS) and APU/APIIT Application & Processing Fees. This also entitles you to airport assistance and transfer to the University/accommodation upon first arrival in Malaysia. Please note that this Fee is non-refundable once the offer has been accepted. STAGE 2 (Payable upon Student Pass Visa Approval) RM 1,500 (approx. USD 350)* is payable once your Student Pass is approved. This fee includes the post-arrival processing fee, EMGS medical check-up in Malaysia, Medical Insurance for a year, i-Kad (International Student Card issued by Immigration Malaysia) charged to ALL International students in Malaysia, Electronic Visa Approval Letter (eVal), and the Student Pass Fees for one-year. The i-Kad issued by Immigration Malaysia will enable students to avoid having to carry their passports around for identification purposes and will be tied to their Student Pass Validity and will be re-issued at visa renewal. Please note that this Fee is non-refundable once the Student Pass Visa Approval Letter (VAL) has been issued by EMGS. |
$ 986 |
|
International Student Registration & Administrative Fees
A fee of RM 5,000 is payable as registration & administrative fee for International Students. The Fees includes Student ID Card Fee for the duration of the course. |
$ 1,189 |
|
Library Deposit
(refundable)
Payable for the use of library facilities and is refundable on completion of studies. |
$ 118 |
|
Engineering Laboratory Deposit
(refundable)
Payable for the use of the Engineering laboratory facilities and is refundable on completion of studies. |
$ 118 |
| Personal Bond (refundable) | $ 237 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Academic Requirements
- A Bachelor’s degree in a related field with a minimum CGPA of 2.50, or equivalent, as accepted by the APU Senate.
- A Bachelor’s degree in a related field with a CGPA between 2.00 and 2.49 may be accepted, subject to a rigorous internal assessment.
- A Bachelor’s degree in a non-related field with a minimum CGPA of 2.00, and relevant working experience, may also be accepted, subject to a rigorous internal assessment.
- Applicants with a non-related degree and no relevant work experience may be required to complete pre-requisite courses, subject to Senate approval.
English Language Requirements (International Students)
- IELTS: Minimum Band 6.0 or equivalent
Curriculum
The MSc in Digital Marketing consists of 11 coursework modules (including Research Methodology) and a final research project.
Pre-requisite Modules (for non-business students)
Duration: 1 month (Full-time) / 2 months (Part-time)
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
- Consumer Behaviour and Branding in the Digital Age
- Marketing & Sustainability in Globalisation
- Behavioural Science, Social Media & Marketing Analytics
- Design Thinking
- Managing Creativity and Innovation
- Statistical Decision Making
- Strategic Marketing Management
- Digital Campaigns Management
- Artificial Intelligence (AI) in Marketing
- Digital Marketing Tools and Trends
- Research Methodology
Final Project
Students will conduct a comprehensive research project in digital marketing, producing an academic paper, consultancy report, or case study with real-world impact.