Bachelor of Business Administration (Hons) in Digital Business

In addition to inspiring new ideas for connecting, working together, and conducting business, digital technologies have the ability to revolutionise the way that current goods and services are delivered. This degree equips you to lead companies through digital transformation by fusing general management and digital business.
To help you stand out and remain current, you will acquire specialist talents. These include fintech, cybersecurity, digital content production, company transformation, and applied digital marketing abilities. Graduates with advanced business and digital abilities are highly sought after in a variety of industry sectors and career vocations. With a Bachelor of Digital Business, you can launch your own business as an entrepreneur or enter fascinating professions like marketer, digital transformation lead, and business consultant.

Any of These:

• STPM or equivalent: Grade C (GPA 2.00) in any two (2) subjects, AND passes in Mathematics and English at SPM level or equivalent.
• STAM: Grade of Jayyid, AND passes in Mathematics and English at SPM level or equivalent.
• UEC: Grade B in five (5) subjects and passes in Mathematics and English.
• Matriculation/Foundation: CGPA 2.00 out of 4.00.
• Other qualifications equivalent to a Diploma or Advanced Diploma: CGPA 2.00 out of 4.00.
• Diploma Kemahiran Malaysia (DKM) / Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM): CGPA 2.50 out of 4.00 AND subjected to Bridging programme.
• A-LEVEL: Pass with Grade D in two subjects, AND passes in Mathematics and English at SPM level or equivalent.
• Australian Matriculation: ATAR 55.
• International Baccalaureate Diploma Programme (IB): 24 points across six subjects.
• Other qualifications recognised as equivalent.  

Note:

• The credit requirement at the SPM level can be waived should the grades obtained at the STPM/STAM level are equivalent/higher.
• Students enrolling on a Dual Award programme will be subject to the English requirements of UWTSD/UK.

English language competency requirements for international students:

• International students are required to achieve a minimum score of 5.5 in IELTS OR Band 3 in MUET OR 550 in TOEFL OR its equivalent.
• English language requirements can be waived if the international student EITHER comes from a country that uses English as the official language OR the entry qualification uses English as the medium of instruction.

Year 1:

• Bahasa Kebangsaan A***
• Introduction to Artificial Intelligence
• Integrity and Anti-Corruption
• Sustainability and Innovation
• Introduction to Entrepreneurship
• Principles of Management
• Principles of Marketing
• Business Communication
• Introductory Business Statistics
• Legal Environment of Business (Malaysian Environment)
• Business Technology
• Principles of Accounting
• Fundamentals of Finance
• Microeconomics
• Management Information System
• Organisational Behaviour
• Falsafah dan Isu Semasa (Malaysian Students)
• Communicative Malay 2 (International Students)

Year 2:

• Macroeconomics
• Company Law
• International Business
• Supply Chain Management
• Planning for Digital Business
• Operations Management
• Business Research Methods
• Human Resource Management
• Financial Management
• Cybersecurity
• Marketing Management
• Digital Content Strategy
• Appreciation of Ethics and Civilization

Year 3:

• Strategic Management
• Technopreneurship
• Business Incubation
• Digital Marketing
• Product and Innovation Management
• Big Data in Business
• Business Project
• Corporate Social Responsibility and Ethics
• Digital Leadership
• Digital Commerce
• Enterprise Digital Transformation
• Financial Technology (Fintech)
• Technology Management

Notes:

• **Dual Award Module / Dual Award students only
• ***Malaysian students who did not get credit for Bahasa Melayu in SPM and have not completed the module in any previous studies